What surprises higher education publishers about the past decade of rapidly changing course materials and academic technologies?
That was among the questions posed to panelists in the Thought Leader presentation Course Materials Today and Tomorrow: Views from Publishing Executives held March 4 at CAMEX 2017 (Campus Market Expo) in Salt Lake City, UT. Here are some of their responses:
Tim Stookesberry, senior vice president education, Wiley: “Being in product development for a long time, I did think about what digital was going to mean. I’m surprised most by how digital has changed the distribution network and we’ve had to change accordingly. Students have a lot of choices: the way people buy materials, what they’re looking for. It’s very dynamic.”
Scott Smith, president, Elsevier Education: “Technology simultaneously changes the way the market actually works and how people acquire materials. It’s a completely different environment in which we have to work. There are more links in the chain.”
Kevin Stone, chief sales and marketing officer, Cengage Learning: “In this day and age to be sending cardboard printed access cards with numbers students have to put in is crazy. We need to fix this. I think we can fix it. It’s about access … all about getting materials on day one.”
Peter Cohen, executive vice president, McGraw-Hill Education: “There’s serious empirical data that using adaptive technology improves student achievement, literally hundreds of data. What surprises me is students love print books. There’s a resounding cry to continue to have print resources.”
Tom Malek, vice president and head of channel partnerships, Pearson Education: “Why does it take so long to change? Uber has come and gone in terms of figuring it out. We all serve the industry of higher education. That tends to go quite slowly … tends to put things in the conceptual rather than the real.”